2 Dec 2011

PAUL SMITH FOR LEICA COMMISSION



I was recently commissioned for a packaging project for the lovely team at the Leica camera store, Mayfair. I was asked to design a presentation gift box for their limited edition, leather camera bags designed by Paul Smith.  

Leica Camera Ltd and international fashion designer, Paul Smith, joined forces for the first time to offer two exclusive, limited edition leather cases for the Leica D-Lux 5 digital camera. Two versions were designed, a smooth chocolate brown calf leather with the famous Paul Smith vintage multi-stripe on the sides, and a light grey, croc-style embossed leather with a luxurious purple lining. The cases were hand-crafted in England and embossed with Paul Smith for Leica on the back. Both designs also feature an elegant matching shoulder strap. 

They are sold this season at the london-based store, the Leica Store Mayfair at 34 Bruton Place, W1 and at Paul Smith stores throughout the UK. The cases will retail at £200. 





About the Leica D-Lux 5 digital camera
For those of you that are interested about the camera that goes inside these stunning camera bags: The Leica D-Lux 5 is a high-performance compact digital camera offering full creative control. Its high quality Leica zoom lens, with focal lengths equivalent to 24 to 90mm (35mm equivalent), combined with a comprehensive range of features and manual settings, makes the D-Lux 5 a versatile camera suitable for a broad spectrum of photographic situations – from macro and wide-angle architecture and landscape photography to reportage and portrait photography. Its exceptionally fast maximum aperture also makes it an ideal camera for ‘available light’ photography, for example, when shooting indoors or in difficult lighting conditions.
Featuring a particularly large sensor for a compact camera, the D-Lux 5 produces brilliant high contrast images, with natural colour rendition and superb sharpness. It also shoots in 1,280 x 720 HD video format, for high quality movie making.
The Leica D-Lux 5 is characterised by clear lines and a stylish, uncomplicated design in an elegant black matt finish. Its formal simplicity, clear and intuitive controls, and a focus on essential features, are typical of all Leica cameras



GQ Magazine voted the Paul Smith for Leica camera bag one of the 100 Best Things in the World.
“The menswear and luggage guru has created hand-made camera cases for Leica's D-Lux 5 camera. They come in either old-school chocolate brown or lilac crocodile-style leather. The clincher: There's a limited run of 300 for maximum exclusivity”.
To see the Leica Store, London, website click HERE.
To see Paul Smith Website click HERE.

  

1 Dec 2011

COAST MAGAZINE

Our 'Swallows' gift wrap has been featured in the December & Januray issue of Coast Magazine as Christmas gift wrap with a coastal feel. To see out Swallows gift wrap click HERE.