26 Mar 2014

TRADE SHOWS PAST

The official launch of Rachel Goodchild Designs took place during the Spring of 2004. This was the year the website was launched and I booked up to exhibit at my first trade show. I had, in fact, been creating greeting cards from 2001. 


Rachel Goodchild Promo Postcard from 2005
We are currently relocating the studio, and have been sorting through two large rooms, full of stuff: years of papers, files, artworks, tools, and not to mention, stock!  I recently came across this promo postcard (see above) that I had made for our first trade show at Top Drawer in 2005.  It is funny looking back, and I was amused by how many spotty designs I did in the early years!

I launched the business with 12 gift wrap designs 

In the brochure above for the 2005 trade show, I can see that I launched the business with 12 different ranges. Some of these are still good sellers today, but I have decided, with the big change around, that the spots must finally go! 

Top Drawer Autumn 2005 - Rachel Goodchild Designs
It is funny looking back at these images of the first trade show, as it all looks rather bland. I didn't really know what I was doing or how to display my products. However, It was a successful show for me and I have carried on and since learnt many things over the years. 

Top Drawer Autumn 2005 - Rachel Goodchild Designs

2001 Brochure - Rachel Goodchild Designs
If that is not enough to take me down memory lane, I also found a box of past brochures, starting from this one (above) from 2001. I was on maternity leave at the time with my second child and I started creating artwork and greeting cards by hand. These I sold in local galleries and shops. The bug must have got hold of me as I didn't stop! Needless to say, I never returned to my teaching job. My business was, at this time, known as 'Paper Designs'.

2002 Brochure - Rachel Goodchild Designs

Between 2001 and 2005 I developed the number of my ranges and introduced gift wrap and gift tags into the collection. I also started an annual design event now known as Christmas at the Orangery. In the first event there were three other exhibitors and myself exhibiting in my family home. Since that time the event has grown organically over the years. In 2013 we had 35 exhibitors with a large number of customers through the door.

2003 Brochure - Rachel Goodchild Designs

2004 Brochure - Rachel Goodchild Designs


2004 brought about the renaming of my business from 'Paper Designs' to 'Rachel Goodchild'.  I started working on the website and signed up for my first trade show at Top Drawer. 

2005 Brochure - Rachel Goodchild Designs


 

It is no surprise to see where my original inspiration came from! Below are some photos (dug out of a box and taken with my iPhone). The original images were taken for inspiration between 2001 and 2004. I loved the natural formation of rocks. Hence the reason for so many circular shapes in my original designs!

  
  



We have since gone onto to exhibit at many events from England and over to San Francisco. More posts coming soon on the early years of the business as we relocate and get ready to celebrate 10 official (and 14 unofficial) years in business.


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