2 Dec 2011


I was recently commissioned for a packaging project for the lovely team at the Leica camera store, Mayfair. I was asked to design a presentation gift box for their limited edition, leather camera bags designed by Paul Smith.  

Leica Camera Ltd and international fashion designer, Paul Smith, joined forces for the first time to offer two exclusive, limited edition leather cases for the Leica D-Lux 5 digital camera. Two versions were designed, a smooth chocolate brown calf leather with the famous Paul Smith vintage multi-stripe on the sides, and a light grey, croc-style embossed leather with a luxurious purple lining. The cases were hand-crafted in England and embossed with Paul Smith for Leica on the back. Both designs also feature an elegant matching shoulder strap. 

They are sold this season at the london-based store, the Leica Store Mayfair at 34 Bruton Place, W1 and at Paul Smith stores throughout the UK. The cases will retail at £200. 

About the Leica D-Lux 5 digital camera
For those of you that are interested about the camera that goes inside these stunning camera bags: The Leica D-Lux 5 is a high-performance compact digital camera offering full creative control. Its high quality Leica zoom lens, with focal lengths equivalent to 24 to 90mm (35mm equivalent), combined with a comprehensive range of features and manual settings, makes the D-Lux 5 a versatile camera suitable for a broad spectrum of photographic situations – from macro and wide-angle architecture and landscape photography to reportage and portrait photography. Its exceptionally fast maximum aperture also makes it an ideal camera for ‘available light’ photography, for example, when shooting indoors or in difficult lighting conditions.
Featuring a particularly large sensor for a compact camera, the D-Lux 5 produces brilliant high contrast images, with natural colour rendition and superb sharpness. It also shoots in 1,280 x 720 HD video format, for high quality movie making.
The Leica D-Lux 5 is characterised by clear lines and a stylish, uncomplicated design in an elegant black matt finish. Its formal simplicity, clear and intuitive controls, and a focus on essential features, are typical of all Leica cameras

GQ Magazine voted the Paul Smith for Leica camera bag one of the 100 Best Things in the World.
“The menswear and luggage guru has created hand-made camera cases for Leica's D-Lux 5 camera. They come in either old-school chocolate brown or lilac crocodile-style leather. The clincher: There's a limited run of 300 for maximum exclusivity”.
To see the Leica Store, London, website click HERE.
To see Paul Smith Website click HERE.


1 Dec 2011


Our 'Swallows' gift wrap has been featured in the December & Januray issue of Coast Magazine as Christmas gift wrap with a coastal feel. To see out Swallows gift wrap click HERE.

1 Nov 2011


I have recently completed a series of publicity for the a Bristol based orchestra for their gala concert at the Colston Hall, Bristol this November. The Bristol Metropolitan Orchestra are raising funds for the Cots for Tots charity and for this event they are bringing together a 250 male voice choir. There will also be Emil Huckle-Kleve on violin and John Telfer as the evenings presenter (also known as the Vicar, Alan, in the Archers!). Should be a grand night out.
Programme cover

Magazine Advert

10 Oct 2011


In the Summer of 2007 I designed two Christmas gift wraps with the idea of launching them as a pair. However, in the end I decided to launch just one of them: "Oh Christmas Tree" which was out in time for Christmas 2008. Three years later and Oh Christmas Tree is still one of my most popular Christmas designs. For this reason I have decide to launch it's original partner "Deck the Halls" (seen above and below with Oh Christmas Tree). It is funny how things turn out, but I can see one week on form it's launch  and most people already seem to be buying the two tree designs together. 

5 Oct 2011


I thought you might be interested in the process I go through from initial idea to final product. In a time when computer software allows us to create all sorts of designs very quickly, I have chosen to stick with a much more complicated and time consuming route than you might think!  I started working on Festive Baubles in December 2010 when I had the idea of creating a design with vintage style baubles. First I had to select the paper colours and draw out the bauble shapes. I then set about making 38 individual A5 size baubles, each with a unique hand-cut design. It was like working on a puzzle over a series of weeks, as I picked it up as and when I had the time for a bit of creative fiddling.

Dark December evening in 2010

Eventually, and with all 38 baubles in hand, I decided they had to have bauble tops and hangers as I wanted them to look similar to the real thing. After spending rather a long time playing around with silver foil and various textured papers, I finally came up with disposable cooking trays as the bauble tops and wire for the hangers, which I felt gave them a 3D quality. 

Once I had completed the tops on the 38 baubles it was then time to scan each one at a high resolution. I then had to crop out each bauble within Photoshop, name each one (to save confusion later on) and then set about the actual layout of the design itself, which involved hours of arranging on a page size of 500mm by 700mm. I played with different backgrounds and different layouts.  

Choosing the right bauble size was a tricky decision as I felt this design would have been nice larger on the paper. However, being destined to go onto Christmas gift wrap for regular size gifts, the baubles needed to be quite small. I also decided that as there were so many strong colours on the baubles themselves, it really needed a very pale, almost cream, background in order for them to be clear and distinct.

Festive Baubles with Figgy Pudding gift wrap
Looking at the final gift wrap alongside an old favourite, Figgy Pudding, I can see that the chosen size was right. All my printing takes place locally. I use FSC recycled papers and print on one side only. I aim to make my products as eco friendly as possible. 

As for the original bauble artwork pieces...they are presently hanging over the fireplace here in the studio at rachelgoodchild.com.

To buy Festive Baubles gift wrap click HERE.

3 Oct 2011


I shall be exhibiting at this the Shepton Mallet Digital Arts Festival on October 6th - 8th 2011.
To see other events and exhibitions see their website by clicking HERE.

21 Aug 2011


Paint Tubes Gift Wrap, Gift Tag & Greeting Card - © Rachel Goodchild 2007

I love it when one of my designs remains popular and stays on my top sellers list for years. Paint Tubes is one of these designs. In 2006 I took a series of photographs inside my father's studio and came up with the Artist Range, a series of 4 photography cards and one gift wrap with gift tag which was 'Paint Tubes.' I launched Paint Tubes in 2007 and it still remains today one of my top sellers. Due to the continued success of this design I have also recently designed a Paint tubes journal.
Paint Tubes Journal by Rachel Goodchild

The inspiration for the Paint Tubes gift wrap was the inside of my father's paint draws. I moved nothing before photographing.  Some of the draws were organised and some not. I particularly loved the grubbiness of the tubes as they showed paint tubes in use.

Paint Tubes in drawers
Paint Tubes in drawers
Paint Tubes Gift Wrap in the studio
Here are some photographs of my father's studio, where my father has worked for over 46 years - Peter Swan RWA. You can see some of his paintings on his blog by clicking HERE.

Peter Swan's Studio
Peter Swan's Studio

A few of the publications that Paint Tubes have featured in.

The Art Fund, London Catalogue
The Royal West Academy Magazine using my photographs
Art Cards - Progressive Greetings Magazine

6 Jul 2011


We are having a HUGE clear out of Greeting Cards that are now
They really do have to go! Prices are up to 80% off  - To see the sale page on our website click HERE.


27 Jun 2011


I am sure that no one wants to think of Christmas just yet? But before we all pack up for our Summer Holidays, I am on the hunt for Bristol based designers, makers, companies, etc. who are interested in applying to have a stall at the Christmas at the Orangery 2011. I am on the hunt for products that would make great Christmas presents, with prices that are not to high (Unique and affordable). If you are interested please contact me at info@rachelgoodchild.com for an application form. 
Closing date for applications is Monday July 11th.
To see the website click HERE.

18 Jun 2011


Just wanted to share these photographs taken by my 16 year old daughter. 
(Above) The American WW2 Cemetery, Omaha Beach, Normandy, France.

(Above) Sword Beach, Normandy, France. Photographs by Rosa Goodchild.

(Above) Port en Bassin, Normandy, France

Civilians at the Liberty March during the D-Day Landing celebrations in Normandy, France.
Rosa now has her own photography blog click HERE to see.

8 Jun 2011


The Liberty March at the D.Day Festival, Caranten, Normandy

Having just got back from a holiday in Normandy I would like to share with you the celebrations of the 67th D-Day Landings that we saw whilst there. The D-Day Landings were a massive Allied assault on the Normandy coastline on June 6th, 1944 - aimed to liberate France. It is quite something to see how important this date is to the French and every year they celebrate in such style, as only the French could do!

Liberty March at the D.Day Festival, Caranten, Normandy

Carantan held an historical walk in the footsteps of the 101st Airbourne Division with over 100 participants doing the Liberty March in GI uniforms. Civilians came dressed in 1940's clothes for the March. A Jazz band was playing with Swing dancers jiving. All in the presence of remaining war veterans who are treated with great respect.

The parade at the D.Day Festival, Caranten, Normandy
(love this detail on the woman's black coat,
plus, that 40's pram had a small child in - all dressed in 40's clothes)

The Liberty March at the D.Day Festival, Caranten, Normandy
The French dressing the part for the D.Day Festival, Caranten, Normandy

The D.Day Festival, Caranten, Normandy
Jeeps were lined up at the D.Day Festival, Caranten, Normandy

On June 6th at at 6.30 am Six American, British and Canadian divisions landed on Utah, Omaha, Gold Juno and Sword Beaches in history's greatest amphibious assault. The Americans landed on Utah and Omaha Beach and battled German resistance over a beach bristling with obstacles. Troops fought across an open area of up to 200 yards, and attacked up steep bluffs. By the end of the day the Americans held fragile control of Omaha Beach.

Omaha Beach, Normandy as it is today
Just over the 200 yards from sea to land is now home to the American Cemetery for those who lost their lives over that time. A staggering 9,387 headstones stand in 172.5 acres of the most beautiful gardens.  (9,238 latin crosses, 149 star of David, 1,557 missing in action and 41 sets of brothers). Walking around the acres of headstones made me realise for the first time just how many men lost their lives. It is all very well seeing a figure written down, but until you stand surrounded by just under 10,000 graves, read their names & how young they are all were, it really hits you.  Each one was someones son, brother, father, uncle etc.
The American Cemetery Omaha Beach, Normandy
The wall of names engraved that encircle the Cemetery

Above: The engraved tablet walls honor the missing in action who gave their lives in this region. A bronze rosette beside a names shows that the remains were later recovered, identified and buried. Below: Photos I took inside the Chapel show the mosaic ceiling depicts America blessing her sons as they depart by sea and air, and a grateful France bestowing a laurel wreath upon the American dead. 

Mosaic detail on the Chapel Ceiling.

The British Cemetery Bayeux, Normandy
The town of Bayeux is home to the Bayeux War Cemetery where now stands 3,935 British headstones, as well as 181 Canadian, 17 Australian, 8 New Zealand, 1 South African, 25 Polish, 3 France, 2 Czech, 2 Italian, 7 Russian, 466 German & 1 unidentified.

The streets of Bayeux were too narrow for most military vehicles, and so the Royal Engineers and Pioneer Corps constructed a ring-road round Bayeux soon after D Day. Several military hospitals were established here, and many of the burials in the Bayeux cemetery are from these.

Bayeux Streets today

This week in Normandy every town we visited or drove through were flying flags of America, Britain, France & Canada. Every town seemed to be holding some sort of celebration. There was The Liberty March (above), a D-Day Landings BookFair, a Parachute jump (700 military parachutists from America, Britain, Germany and France), a Fireworks display, A giant picnic on Omaha Beach, Concerts of 1940's music, A Liberation Ball, and a re-creation of a military camp. These celebrations take place every year in Normandy and when you see the amount of young lives that were lost in order to liberate France, you can see why.

We did also visit the Bayeux Tapestry while we were there - A piece some 1000 years old that tells a story of another battle. However, that is another battle and another story!